I’ve spent 25+ years building brands, growing businesses and leading marketing teams. Today I use that experience in different ways — as an NED, board adviser, fractional CMO, consultant and mentor. Sometimes that means challenging a strategy. Sometimes it means helping a team work out where to focus. Sometimes it means rolling my sleeves up and helping make it happen. Different businesses. Different challenges. The same objective: turning good thinking into profitable growth.

• Marketing Breadth

I have worked across the full marketing mix: Multi million pound Brand TV and sponsorships, Acquisition driving campaigns (email, PPC, Direct mail, press), Partnerships and management of E commerce websites

• Marketing Commerciality

I am able to identify and apply commercial measures to marketing disciplines that are often poorly understood at a Leadership Team and Board level

• Multi industry experience

I bring a holistic business and marketing lens derived from experience in FMCG, Financial Services and Healthcare.  This brings a multi-dimensional appraisal of a business and marketing strategy.

• Multi-national, multi-cultural exposure.

Experience of the nuanced opportunities and challenges surrounding international business, expansion and growth.