Growth is easier to see from the outside.
I've spent 25 years in marketing teams and boardrooms. Now I help businesses, boards and marketers work out where to focus.
You might call me when…
Growth has stalled and nobody agrees why.
Marketing has got more complicated, and less effective.
The board keeps asking what marketing is for.
You have a strategy, but not yet a plan.
You need a CMO's experience, but not a full-time CMO.
You're launching something, or entering a new market, and want the thinking challenged first.
You've just stepped into a bigger role and want a sounding board who's been there.
Different businesses. Different challenges. The same objective: turning good thinking into profitable growth.
Sometimes that means challenging a strategy. Sometimes it means helping a team work out where to focus. Sometimes it means rolling my sleeves up and helping make it happen.
How I can help
The work takes a few different shapes, depending on the challenge. Need a fractional CMO? I do a little of this through Growth Partners.
Marketing consultancy
01
Working alongside leadership teams on growth, brand and customers, from the first strategy conversation to the plan that actually gets done.
- Growth strategy and planning
- Brand and customer thinking
- Working alongside your team
Board and advisory
02
A commercial, customer-minded voice around the table. I bring governance experience, and I'll ask the marketing questions everyone else is too polite to.
- Board adviser to a fintech
- Vice Chair, Action Against Hunger
- NED, Foresters Friendly Society (to 2024)
Mentoring
03
A sounding board for marketers stepping into bigger roles. Someone who's done it, will tell you what she thinks, and isn't after your job.
- One-to-one sounding board
- New to a CMO or marketing director role?
- m-Copilot100: the 100-day programme
The short version
25 years in marketing teams and boardrooms
Coca-Cola. Former CMO at Hiscox and DirectAsia. Effie Awards final-round judge. Board adviser to a fintech. Vice Chair, Action Against Hunger. NED at Foresters Friendly Society (to December 2024) and TML Partners (to 2025). Contributor to Grace & Co.
On LinkedIn
Where to see how I think
A few thoughts on growth, marketing, leadership, careers and the occasional business decision that looked simpler on paper. Recent favourites: "Boards don't misunderstand marketing. Marketing misunderstands boards." and "The Experience Paradox".
Let's talk
Got something you're trying to work through?
If you're not sure what you need yet, that's fine. A conversation is usually the best place to start.