About
I first went to Koh Samui in 1991. This year I went back with my two sons.
I saw the airport, the traffic and the hotels that weren't there before. They saw great restaurants, beach bars and Wi-Fi everywhere. Neither of us was wrong. We were just looking from different places. That's a fair description of what I do. Most businesses don't need a brilliant new idea. They need someone who can see things from the outside, and then help do something about it.
Where I've been
I started in production, moved into marketing, and spent years in consumer brands, including Coca-Cola.
I became CMO at Hiscox, in an industry I knew far less about than soft drinks, and later CMO at DirectAsia.
A secondment in Singapore took me out of everything familiar, at work and at home.
Six years ago I stepped away from executive life and built what I do now: consulting, mentoring and board roles.
Each move felt uncertain at the time. Each was worth it.
Boards and causes
Today I'm a board adviser to a fintech and Vice Chair of Action Against Hunger.
Before that I spent about three years as a NED at Foresters Friendly Society, a financial services mutual (to December 2024), and about three years at TML Partners, an executive search firm and B Corp (to 2025).
Judging, speaking and mentoring
I'm a final-round judge for the Effie Awards, which means arguing about marketing that didn't just look good but actually worked.
I speak at conferences, run webinars and give guest lectures to MBA students. I've also mentored through Women at Hiscox and the Marketing Academy.
Outside work
I'm happiest outdoors. I run, I cycle (I've done part of the TransDinarica), I grow vegetables on an allotment, and Kilimanjaro is on the 2027 plan.
I've travelled on every continent; Nepal, Cambodia, Bolivia and Iceland are favourites.
I have two teenage sons and a Labrador who is entirely unimpressed by job titles.
Get in touch
If any of that sounds useful, let's talk.
You don't need a brief. A conversation is usually a good place to start.
