For newly appointed Marketing Directors, Heads of Marketing and CMOs who want to accelerate clarity, credibility, and commercial results as they step into a bigger role.

The first 100 days define your success for years to come — we help you make every day count.

Unlike executive coaching, we combine strategic mentorship with real world marketing expertise from seasoned CMOs, to accelerates clarity, credibility, and commercial results.

Your first 100 days define your success for years to come.
m-Copilot 100 helps you hit the ground running — building credibility, delivering quick wins, and setting the foundations for long-term growth.

Our framework

Our team is comprised of experienced marketing professionals with a breadth of experience and expertise. We have worked across multiple markets, in global roles, and in numerous sectors

Meet the Team

Our proven 5C approach is tailored to your unique context and style and we’ll be by your side to help you hit the ground running and avoid costly missteps.

Context Deep dive into the business & create your 100 Day Plan

Clarity Identify what really matters & frame the critical issues and biggest opportunities

Connections Executive team credibility, stakeholder alignment, establish team dynamics

Credibility Identify & delivery meaningful quick wins

Compass Vision, priorities and roadmap aligned with Executive

Meet us

We have walked in your shoes. Over 25+ years of combined Board level experience across sectors and global to local and with 5+ years advisory, mentoring and consulting.

Anthony Wells

I have made the transition into Executive positions on 5 occasions in different categories and business models. Each time have experienced different challenges, from establishing a new Global function to driving an 18 month PE backed agenda.

I’m also a qualified Executive Coach and Mentor with the highly regarded ILM Level 7. I support The Marketing Academy Foundation with mentoring.

My core values of openness, humility, courage, discipline and optimism guide me in my approach to create a safe space for those that work with me.

Signature Impact:

Joined GU in newly created Global CMO, on acquisition to drive an end-to-end marketing transition in 18mths, driving +15% sales and launch in USA
Vice President Global Cosmetics Category, inherited a crisis with a need to relocate the team and drive Category turnaround – implemented rolling 30-day plans to grow share in first 12 months and restore growth.
CMO, AVON UK – had to rebuild team, drive a brand relaunch and lead a business transformation to introduce E-commerce that returned the business to profitable growth.

Annabel Venner

I have 12 years of Executive and Non - Executive board experience across multiple sectors and markets (FS & FMCG, Asia, US, Europe & UK). I have driven profitable growth and transformation of B2B and B2C businesses, in complex, multi billion dollar organisations as well as start ups

I have been providing mentoring / coaching services for the past 10 year. I mentor marketing and business leaders through initiatives with Marketing Academy, Ceresa, The Marketing Society and through direct engagements.

I believe that a good mentor should inspire, stretch and develop you and do this without judgement.

Signature Impact:

CMO Hiscox Insurance – took the business from a London centre B2B insurer to a global brand through the development of a global brand and marketing strategy
CMO DirectAsia – transformed the marketing team and established a clear path to profitability and growth post acquisition by Hiscox
Board roles: Non Executive Director (Committee Chair , SID) at Foresters Friendly Society & Trustee (Committee Chair), Action against Hunger

Testomonials

“BLENDS CREATIVITY WITH COMMERCIAL SOLUTIONS”

“Anthony impressed me with his ability to blend new creativity with commercial solutions for results He is known for his strategic thinking and being able to influence agenda with key stakeholders in a very complex environment”

“IMPACT IN MY CAREER AND LIFE OVERALL”

“BLENDS CREATIVITY WITH COMMERCIAL SOLUTIONS”

You have helped me believe in my own ability, worthiness and to trust my own competence. I am forever grateful for your investment in me.

Throughout this journey I have grown as a

professional, but also as an individual and I can

see the impact in my career as well