m-Copilot100
You've earned the seat. Now the clock starts ticking.
m-Copilot100 is a 100-day programme for newly appointed marketing directors, heads of marketing and CMOs. It's built by marketing leaders, for marketing leaders, to get you from "what have I walked into?" to making an impact, fast.ast.
Your first 100 days shape how you're seen for years. Everyone is watching, the business wants answers, and you're still finding out where things are buried.
We're co-pilots, not coaches. We've done this job, more than once, so we can roll our sleeves up on the marketing itself as well as help you think through the leadership side.
Clarity sooner. Faster alignment with the business. Early wins. More influence with the people who matter. Every business and every leader is different, so we shape it around your situation and your style.
Our team is comprised of experienced marketing professionals with a breadth of experience and expertise. We have worked across multiple markets, in global roles, and in numerous sectors
We shape the five stages around your context and your style, and stay by your side to help you hit the ground running.

I have made the transition into Executive positions on 5 occasions in different categories and business models. Each time have experienced different challenges, from establishing a new Global function to driving an 18 month PE backed agenda.
I’m also a qualified Executive Coach and Mentor with the highly regarded ILM Level 7. I support The Marketing Academy Foundation with mentoring.
My core values of openness, humility, courage, discipline and optimism guide me in my approach to create a safe space for those that work with me.
Signature Impact:

I have 12 years of Executive and Non - Executive board experience across multiple sectors and markets (FS & FMCG, Asia, US, Europe & UK). I have driven profitable growth and transformation of B2B and B2C businesses, in complex, multi billion dollar organisations as well as start ups
.
I have been providing mentoring / coaching services for the past 10 year. I mentor marketing and business leaders through initiatives with Marketing Academy, Ceresa, The Marketing Society and through direct engagements.
I believe that a good mentor should inspire, stretch and develop you and do this without judgement.
Signature Impact:
















We are by your side - a blend hands-on functional edge with on-point advisory and mentoring
We tailor our structured 5C approach to your unique context and leadership style
We help you create clarity, increase speed of alignment, implement quick wins, build stakeholder influence
Multi-sector experience | Blue Chip to PE environments | Global and Local leadership | Proven P&L Impact | Experienced Mentors
“Anthony impressed me with his ability to blend new creativity with commercial solutions for results He is known for his strategic thinking and being able to influence agenda with key stakeholders in a very complex environment”
You have helped me believe in my own ability, worthiness and to trust my own competence. I am forever grateful for your investment in me.
Throughout this journey I have grown as a
professional, but also as an individual and I can
see the impact in my career as well