The only onboarding accelerator for marketing leaders, by marketing leaders.
We blend executive mentoring with hands-on marketing advisory to deliver measurable impact in your first 100 days
We accelerate the impact of new marketing leaders
We help you integrate seamlessly
into the business / role, lay foundations for long term success and have commercial impact, faster
Our team is comprised of experienced marketing professionals with a breadth of experience and expertise
20+ years leadership experience spearheading transformational marketing agendas to drive growth .
We are by your side - a blend hands-on functional edge with on-point advisory and mentoring
We tailor our structured 5C approach to your unique context and leadership style
We help you create clarity, increase speed of alignment, implement quick wins, build stakeholder influence
We offer tailored resources to help sustain performance.
We tailor our 5C approach to your unique situation
Create your 100 Day Plan and ‘get’ the business quickly
Frame the critical issues and biggest opportunities within 60 days
Build credibility with the Executive team
Accelerate stakeholder alignment
Establish strong Marketing Team dynamics
Identify meaningful quick wins
Deliver first commercial win
12-24 plan aligned with Executive
Create and map out, your vision and plan
I have over 12 years proven experience at Board level in consumer goods with a passion for discovering and delivering new ways to grow brands and the people behind them.
I’m also a qualified Executive Coach and Mentor with the highly regarded ILM Level 7. I support The Marketing Academy Foundation with mentoring.
My core values of openness, humility, courage, discipline and optimism guide me in my approach to create a safe space for those that work with me to support them make more impact
Signature Impact:
ØGlobal CMO at GU, delivered +15% revenue growth and led end-to-end launch into the USA
ØVice President Global Cosmetics Category, aligned markets and functions to a new brand and innovation strategy to restore growth & grow GM%
ØCMO, AVON UK – rejuvenated the brand and spearheaded AVON’s first omni-channel and scaled digital revenue 10X to £50m and restore profitable growth to the UK
I have over 12 years of Executive and Non - Executive board experience.
I have been providing mentoring / coaching services during that time. I mentor marketing and business leaders through initiatives with Marketing Academy, Ceresa, The Marketing Society and through direct engagements.
I believe that a good mentor should inspire, stretch and develop you and do this without judgement.
Signature Impact:
ØCMO Hiscox Insurance – took the business from a London centre B2B insurer to a global brand
ØCMO Direct Asia – established a clear path to profitability and growth post acquisition by Hiscox
ØBoard roles: NED (Committee Chair , SID) at Foresters Friendly Society & Trustee Committee Chair, Action against Hunger